Privacy Policy

1. Identity and Contact Details

This Privacy Policy applies to the website provided by **LewisFrankRobertson Ltd**, a company registered in England and Wales (Company Number: 16298070).

Our registered office is: Office 11942 182-184 High Street North, East Ham, London, England, E6 2JA.

For privacy concerns, please contact us at **contact@lewisfrankrobertson.com**.

2. Data We Collect and Use

The Simple Jetlag Calculator is designed to operate with minimal data collection.

Data Collected (Non-Personal)

We use **Google Analytics 4 (GA4)** to collect aggregated, non-identifiable information about how the website is used. This includes general traffic data (pages viewed, device type, browser, and general geographic location like country/city). This data is used solely to analyze website performance, identify areas for improvement, and understand usage trends.

Data Retention: We retain non-personal, user-level data collected via Google Analytics 4 for a maximum period of **14 months**, while specific, aggregated event-level data is retained for **2 months**. This ensures we only hold data for as long as necessary to fulfill our analytical purposes.

Lawful Basis for Processing

We process this non-personal data based on **your explicit consent**, which you provide or deny via the Cookiebot banner. No data requiring consent is processed until the user provides an affirmative choice (Opt-In model).

Data Not Collected

We **do not** require user accounts or registration. Therefore, we **do not** collect personal identifying information (such as names, email addresses, phone numbers, or IP addresses) from our visitors.

3. Data Sharing and Your Rights

We share non-personal usage data with **Google** for the purpose of analytics processing (GA4). Google acts as a data processor for this service. We **do not sell** any data to third parties.

As a UK-registered company, we adhere to the **GDPR** and **UK Data Protection Laws**, granting you the following rights concerning your data:

The right to **access** your data.
The right to **rectification** of inaccurate data.
The right to **errasure** (the 'right to be forgotten').
The right to **withdraw consent** at any time.

To exercise these rights, please contact us at the email address provided in Section 1. You may also **change or withdraw your consent** at any time using the Cookie Declaration below.

Cookie Declaration

This declaration automatically lists all cookies, trackers, and processing activity found on this website. You can use this declaration to **change or withdraw your consent** at any time.